News Clips

Oct. 5, 2023

Los Angeles Times: An Orange County entrepreneur’s $60-million legal battle to stop Apple from steamrolling startups by Brian Merchant

When Apple executives first knocked on the medical device entrepreneur Joe Kiani’s door, he was thrilled. Why wouldn’t he be?

Kiani, an electrical engineer by training, had founded the Irvine company Masimo in 1989. Over the next three decades, he and his colleagues built Masimo into an industry leader in pulse oximetry, used to take readings of the amount of oxygen in a person’s blood — a crucial, sometimes life-saving, measurement.

So when, in 2013, “Apple came and said, we want to work with you,” Kiani recalls, he saw it as an opportunity to bring an innovation that could help millions to the largest stage possible.

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